Running a funeral home is one of the most sensitive professions. You will be arranging the funeral for families who have just lost their loved ones. Many people and families prefer to choose the Buddhist funeral package. Because they don’t want to go through planning every detail of the funeral that reminds them of the loss.
As you operate a funeral home, you may feel that the job is simple as long as you can maintain an emotional connection with the clients.
However, you should be cautious about avoiding mistakes that can hurt people and affect your reputation.
Mistake #1: Advertising on multiple social media sites
Business owners believe that social media is the right path to a prosperous future. Although it is the truth, you have to be careful while marketing the business on social media. Some people may not like the idea of encountering ads for funeral services in Singapore which comes with the burden of loss.
- Choose only one or two sites to advertise so that you can follow the conversations and inquiries.
- Choose your words carefully as advertising your service relates to someone’s life loss.
If you can stay on the right track, people will remember your brand even amidst the shock and grief of losing someone close.
Mistake #2: Respond to complaints
In the service industry, you are bound to get poor reviews and complaints. But if you don’t reply to the complaints or cater to the concerns of different families, it will add to the negative reputation of direct funeral services.
Instead, reply quickly to negative reviews and complaints. Do everything possible to make sure that the angry client feels and acknowledges the way you take care of the problem.
Mistake #3: Undervaluing your worth
Being a funeral director, you have to touch all parts of the business. Your time and efforts are valuable. So, quote the service charge accordingly.
- If you are quoting on the higher side, you need to recruit other staff to handle the simpler tasks.
- When your client wants to discuss the matter with you, you have to assign considerable time.
Undervaluing the service may make the business appear cheap or unreliable. So, fix the price of the Buddhist funeral package after a lot of analysis. allow your client to accept that your time is valuable.
Mistake #4: Learn from your mistakes
If you have made a mistake, you have to learn from it instead of avoiding the issue. There is no better way to learn the business better than perceiving it through practical experience. Every family has individual needs and plans. Some of these will be feasible and some may not be reasonable.
But being the director of funeral services in Singapore, you need to plan smart solutions to different problems. Once you start, you will begin to understand the practical challenges that you need to deal with. If you make a mistake, own it, rectify the same, and remember the lesson.
Mistake #5: Don’t ignore petty issues
Being the funeral director, it is your responsibility to understand the emotions of people. Funeral planning is a sensitive job where tensions and emotions will run high. As the topic of death and money do not complement well, you have to put in extra effort to make it work.
- People may get petty about small things. But your response can make the difference.
- The direct funeral services must not ignore issues. How much trifle it is, you have to make sure that the client experience complete satisfaction.
If you can avoid these mistakes, you can earn a good reputation. Also, the clients will happily recommend your business to others.